With the New Year and a renewed economy come fresh opportunities and a perfect time for some reflection. Typically, we spend so much time measuring how well we're serving customers that we can sometimes forget to measure how well our customers are serving us. This is a critical part of ongoing success, especially now as our climb out of the recession accelerates. Where you spend resources is particularly important as you now may have less competitors and more opportunity to chase. Picking the right places to focus makes a big difference.
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