I always use flash for portraiture for the same reason: to create a mood. In darkroom terms, I use the light to burn and dodge, leading the reader around the image, emphasizing what's important and subduing less significant elements. A photographer's style is the culmination of his vision. Over time, a photographer's vision, integrity, and message will endure. I want mine to be about the content, with a very light nod to the technical. Content means not only the pure elements of the subject―as in black and white―but also the color, texture, and shade, which are, in large part, controlled by the light.
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