One of global alcohol's best performing areas over the past few yearshas been whisky, with investment into Irish and Scottish distilleriesparticularly picking up, driven in large part by booming demand forluxury spirits in emerging markets, particularly China. It is no surprisethat the Global spirits behemoths Diageo and Pernod Ricardare ramping up investment into whisky. Premium blends of Scotchwhisky are particularly popular in countries such as China and India.
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