The Vietnamese tobacco industry's desire to "pole vault" into the 21st century is not going to be easy. From creating a viable domestic leaf industry, upgrading leaf and cigarette quality, modernizing its outdated factories, training personnel on newequipment and machinery, and developing competitive marketing skills, Vinataba's needs are many. The key to the growth of Vinataba — Vietnam's leading cigarette maker — lies in developing steady sources of tobacco leaf at home. Management knows their reliance on expensive imports — high and low quality — will hamper its ability to supply the growing demand for higher quality cigarettes, With a market of 38 billion cigarettes, Vinataba seeks help from the international manufacturers.
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