The growing sophistication and popularity of digital photography in recent years has sprouted a cottage industry. Anyone with a decent digital camera and a computer can try to compete with established photographers in getting hired to shoot special events. These wannabes may lack classical training in posing and lighting, but clients trying to stretch limited budgets often see them as a viable option. What these clients don't realize is that after the festivities are over, all they have to show for their extensive planning is a huge file of images. The reality of the matter is that professional photography is still a service industry and clients are willing to pay for full service if they understand the benefits. It's the photographer's job to help clients reach this conclusion.
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