Great catch by Wisconsin - based Worth Company, as new presses and new controls tackle die-protection concerns and ensure stable, high-volume production. Do you fish? Or drive a car? The buzz bait rippling across the pond or the key chain in your purse or pocket likely originated in Wisconsin. Here, in Stevens Point to be exact, for more than 70 years The Worth Company has supplied fishing- lure components and key rings to tackle and automotive manufacturers. The fourth-generation, family-owned contract manufacturer and its 73 employees make these products completely inhouse, via a fully stocked toolroom and shop floor filled with stamping presses, wireforming machines, heat-treating equipment and a full-service plating department.
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