3D scanning and cutting edge technologies are aiding the apparel industry to move from mass production to mass customisation, thus heralding a new era in retail marketing Mass customisation in apparel industry, is defined as a process by which the customer is able to walk into a store, be measured by a computer controlled camera or laser beam, browse through the computer database of virtual 3D garments from a library of choices, try the garments on ones own figure in virtual space, select the most appropriate one, return in a few days, or even hours to pick up the new, hot-off-the-as-sembly-line, customer tailored suit, blouse, or a pair of jeans.
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