To a certain cast of mind—a cast shared by many designers—lists of preferences are fascinating. Lists offer information in its most elemental form. There is no explicit linkage between the items, no explanation or opinion. Everything comes down to selection and juxtaposition. How do these items relate to each other? Why choose this item instead of that? The list provides no overt answers. It simply asserts, and this is what gives it its power as encapsulation and summary and makes it so intriguing to the reader. Looking at someone else's list of priorities immediately starts you thinking about your own.
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