Current changes in the nature of the surveying and positioning industry have profound implications for businesses which wish to survive and prosper. At present the industry seems slow to respond and reluctant or unable to abandon outdated strategies, attitudes and working practices. In future, businesses must react more rapidly, enthusiastically developing new strategies, re-educating their staff and developing new management skills or risk becoming obsolete. This article tries to encourage people in the industry to accept this need for change. It suggests possible actions which may help managers to transform their businesses.
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