Consider Company A. A well-known global wireless communications company, Company A was ready to announce its new platform of radios for wireless network interconnection. The engineering was expert, producing a platform of products in multiple frequencies that featured innovations set to outperform similar equipment on the market. Projections from marketing determined that the product was a good year ahead of the competition. Plans were made to send each frequency product to the lab for testing against product-specific standards for compliance certification. It was at this point that Company A learned that globally recognized standards did not yet address the product's technology for spectrum use and efficiency. Testing could not begin until standards were revised. The company launched an aggressive lobbying of the standards bodies and eventually placed the product on the market―nine months later.
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