Semil·zeki believes that any aesthetics theory must be based on neurobiology, and the neural mechanism of the brain plays an important role in aesthetic activities. Normally, the predominant hemisphere of the brain always suppresses the contralateral side, allowing him to quot;play his partquot; to play a role in maintaining a state of balance with each other, suppressing the contralateral side if a particular area receives damage , The opposite side of the function will be out of control in the state, have extraordinary play. Creativity is the core part of the graphic advertising design talent intelligence structure, creative is the soul of advertising design. No innovation, how to creative, innovative ability, refers to the advertising design talent in the advertising design activities with new ideas, new mood, come up with a new image, new methods, ideas and ability. The basic purpose of modern advertising is to create customers, create images, create benefits and create the future. Therefore, the creative ability occupies an important position in the intelligent structure of the entire advertising planning and designing talents. This article focuses on the effects of brain function on the creative aspects of graphic design.
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