...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Packaging news >Teardrop shape to energise Vosene brand
【24h】

Teardrop shape to energise Vosene brand

机译：泪滴形为Vosene品牌注入活力

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Lornamead's hair care brand Vosene had a good reputation in the personal care category but it needed a lift. The solution was to give its bottles a new and distinctive shape based on its graphics. Focus groups can serve a valuable purpose for pack designers and brands. For Lornamead, the consumer panel gave it a clear steer on the new look packaging for its hair care brand Vosene. The shape of the shampoo bottle resembled its teardrop motif and older members of the panel knew the reference and correctly identified the brand. "We knew we were onto a winner," recalls Rob Hunt, sales manager at RPC Llantrisant, which worked with Lornamead to create the plastic bottles.
机译：Lornamead 的护发品牌 Vosene 在个人护理类别中享有盛誉，但它需要提升。解决方案是根据其图形为其瓶子赋予新的独特形状。焦点小组可以为包装设计师和品牌提供有价值的目的。对于Lornamead来说，消费者小组对其护发品牌Vosene的新外观包装给予了明确的指导。洗发水瓶的形状与其泪滴图案相似，小组的年长成员知道参考并正确识别了品牌。“我们知道我们是赢家，”RPC Llantrisant 的销售经理 Rob Hunt 回忆道，该公司与 Lornamead 合作制造了塑料瓶。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号