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>Clever heads drive body care boom: Innovative plastic applicators have become key to brands' quest to stand out on shelves in the bustling personal care sector
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Clever heads drive body care boom: Innovative plastic applicators have become key to brands' quest to stand out on shelves in the bustling personal care sector
Toiletries brands not only have to consider the product inside a pack, but the applicator itself. Increasingly rigid plastic applicators are becoming the point of difference for brands. Facial scrubs, roll-on under-eye creams, waxes and anti-cellulite creams are all markets that can gain from applicators that make things easier for consumers. L'Oreal used RPC Bramlage-Wiko's expertise in technically challenging personal-care packaging solutions in the manufacture of a bespoke application system for a new anti-cellulite cream for Garnier's Skin Naturals bodytonic range.
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