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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >The Shell way to innovate
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The Shell way to innovate

机译：壳牌创新方式

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摘要

The distinctive Shell approach to innovation derives from how the innovation process is managed and executed. The management approach is a combination of robust business process, with clear objectives and decision points, and a light-touch style of management that recognises the emotive aspects of innovation such as creativity drive and change. An important aspect is the integration of sustainable development in the innovation effort. Sustainable innovation incorporates the values of society as a third driver in addition to customer needs and technological options. Successful innovation management requires a transparent and effective innovation business process based on a sound understanding of the nature and characteristics of the innovation process. Innovation is a quest for bringing an idea to market, while managing innovation is about creating value during that process by involving the stakeholders, identifying and reducing the risks, structuring the decision-making process and improving the chances of success - knowing that ultimately the winner is unpredictable.
机译：壳牌独特的创新方法源于如何管理和执行创新过程。管理方法结合了稳健的业务流程，清晰的目标和决策点，以及轻描淡写的管理风格，这种风格可以识别创新的情感方面，例如创造力驱动力和变革。一个重要方面是将可持续发展纳入创新努力。可持续创新将社会价值作为客户驱动力和技术选择之外的第三驱动力。成功的创新管理需要在对创新过程的性质和特征有深刻理解的基础上，建立透明有效的创新业务流程。创新是将创意推向市场的追求，而管理创新则是在此过程中通过让利益相关者参与，识别和减少风险，构建决策过程并提高成功机会来创造价值-知道最终的赢家是不可预测的。

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