Coca-Cola gives insight into stores of the future

Liz Gyekye

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Coca-Cola gives insight into stores of the future

机译：可口可乐洞察未来商店

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Coca-Cola Enterprises (CCE) has given a glimpse of the future of retail, while also revealing to Packaging News plans to launch a 375ml PET bottle. In a report titled The store of the future, commissioned by CCE and written by research firm IGD, the drinks giant presented a vision of shops, consumers and packaging interacting. IGD predicts that packaging will play a central role in retail's future with more shoppers using their smartphones to interact with brands. Shoppers will demand more personalisation and expect communication, promotions and deals to be tailored to their individual values and needs.

机译：可口可乐企业（CCE）对零售业的未来进行了一瞥，同时也向《包装新闻》透露了推出375毫升PET瓶的计划。在由CCE委托研究公司IGD撰写的题为“未来商店”的报告中，这家饮料巨头提出了商店，消费者和包装互动的愿景。IGD预测，随着越来越多的购物者使用智能手机与品牌互动，包装将在零售业的未来发挥核心作用。购物者将要求更多的个性化，并期望根据他们的个人价值观和需求量身定制沟通、促销和交易。

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《Packaging news》 |2012年第3期|共1页
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Liz Gyekye;
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正文语种英语
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Coca-Cola gives insight into stores of the future

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