Inside shoppers' minds

Philip Chadwick

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Inside shoppers' minds

机译：深入购物者的内心

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Researching what shoppers want can help shape a brand or product. But the area of consumer insight also has great value for packaging projects. What time do you have a cup of tea? At what temperature do you wash your clothes? When you're in a supermarket are you immediately drawn to special offers or do you go about your weekly shop like a robot, never straying from your pre-set course? All these questions appear mundane, perhaps even irrelevant. But for brands marketers and designers, the answers could be pure gold; they might help shape a product and its packaging. It's called consumer insight and finding out what makes people tick is becoming big business.

机译：研究购物者想要什么可以帮助塑造品牌或产品。但消费者洞察领域对包装项目也有很大的价值。你几点喝茶？你洗衣服的温度是多少？当你在超市里时，你是立即被特别优惠所吸引，还是像机器人一样每周购物，从不偏离你预先设定的路线？所有这些问题看起来都很平凡，甚至可能无关紧要。但对于品牌营销人员和设计师来说，答案可能是纯金;它们可能有助于塑造产品及其包装。这就是所谓的消费者洞察，找出让人们打勾的东西正在成为一门大生意。

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《Packaging news》 |2012年第3期|25-27|共3页
作者
Philip Chadwick;
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中图分类包装工程;
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Inside shoppers' minds

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