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BRITVIC RECALL: Will Fruit Shoot recover from cap disaster?

机译：BRITVIC 召回：Fruit Shoot 会从瓶盖灾难中恢复过来吗？

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摘要

Britvic has endured the kind of summer that is the stuff of nightmares: a product recall on its children's drink Fruit Shoot, costing the soft drinks giant around ￡25m. Liz Gyekye finds out if the brand can stage a comeback Nightmare and disaster: two words that spring to mind to describe Britvic's troubled summer. The drinks giant attracted unwanted headlines back in early July when it was forced to recall millions of bottles of Fruit Shoot, its children's drink brand, after a six-year old boy in Colchester was found by his mother choking on a detached part of a newly-introduced cap known as the Magicap. The product is now back on shelves with an alternative 'sports cap'.
机译：Britvic经历了噩梦般的夏天：其儿童饮料Fruit Shoot的产品召回，使这家软饮料巨头损失了约2500万英镑。Liz Gyekye 发现该品牌能否卷土重来 噩梦和灾难：这两个词浮现在脑海中，用来形容 Britvic 陷入困境的夏天。早在7月初，这家饮料巨头就吸引了不必要的头条新闻，当时它被迫召回了数百万瓶儿童饮料品牌Fruit Shoot，此前科尔切斯特的一名六岁男孩被他的母亲发现被新推出的名为Magicap的瓶盖的分离部分窒息。该产品现在重新上架，并带有替代的“运动帽”。

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