Joseph Giacomin of the Human Centred Design Institute (HCDI) at Brunei University discusses the challenges that lie ahead for designers and presents some of the Institute's work. Ask any selected person on the street what is meant by good design and the response will very likely involve tables or chairs. With luck, the respondent may prove more engaging and may articulate a point of view which is based on concepts such as 'form', 'function' or 'emotion'. And yet, even such an articulate passer-by would still be missing the point, because such a response is more typical of the 20th century than of the 21st.
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