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Management for Quality in High-Technology Enterprises

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摘要

Avoiding technical jargon and management consultant psychobabble, Fasser and Brettner explain in a lively, accessible way what managers must do to cope with the global changes in today's technology enterprises. Numerous contemporary management concepts, methods and techniques for global high-technology industries are superbly explained and extensively illustrated with helpful supplementary diagrams. With today's rapidly changing technology industries and increased globalization, the role of management is constantly being re-evaluated, creating a need for quality books like this. Fasser and Brettner explain how traditional management skills must be combined with new skills and define what these new skills are. They tell why an expanding, global market necessitates an expanding, global mind-set and why a customer focus must dominate all business aspects.

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