Mike Knowles, editor of Eurofruit Magazine, picks out the major developments that have shaped the fresh-cut convenience sector in Europe over the past 12 months. January- Chiquita Europe's head of fresh convenience Patrick Wauters revealed to Eurofruit Magazine that the company saw Germany, Italy and the Nordic countries as having particularly good opportunities for ready-to-eat fresh produce suppliers, but only if there was a strong focus on quality rather than price. Leading Dutch group The Greenery announced further expansion of its Einfach Frisch convenience fresh-cut brand, with the launch of two new ready-to-eat products, cauliflower and chicory. Capespan Continent MD Gerald Miiller confirmed the company was preparing to launch a number of fresh-cut fruit products in mainland Europe, including fresh-cut pineapples, apples and fruit smoothies. Vegetable seed company Rijk Zwaan began the year with a concerted promotional campaign for its Salanova lettuce, which has been developed for use in the preparation of bagged salads. French packaged salads group Florette launched 'As Fresh As It Gets', a healthy-eating promotion in the UK with Virgin Active Health Clubs.
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机译：《欧洲水果》杂志的编辑迈克·诺尔斯（Mike Knowles）指出了过去12个月中影响欧洲鲜切便利行业的主要发展。 1月-Chiquita欧洲公司负责新鲜产品的主管Patrick Wauters向《欧洲水果》杂志透露，该公司认为德国，意大利和北欧国家为即食新鲜产品供应商提供了特别好的机会，但前提是必须高度重视质量而不是价格。荷兰领先集团The Greenery宣布进一步扩展其Einfach Frisch方便鲜切品牌，推出了两种新的即食产品，即花椰菜和菊苣。 Capespan Continent MD的Gerald Miiller证实，该公司正准备在欧洲大陆推出许多鲜切水果产品，包括鲜切菠萝，苹果和水果冰沙。蔬菜种子公司Rijk Zwaan在今年开始了针对其Salanova生菜的协调促销活动，该生菜已开发用于制备袋装沙拉。法国包装沙拉集团Florette在“ Virgin Active健康俱乐部”在英国发起了“健康饮食”促销活动，“ As Fresh As It Gets Gets”。
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