One of Europe's key exporters as well as a major consumer market, Italy's development in both areas of the fresh produce trade has not been entirely straightforward. The Italian fresh produce trade appears to be coming to terms with the stark realityof the post-millennial age. In the country's domestic market, the continued progress of modern retail chains in growing their networks has had a profound effect on how fresh produce is sourced from local and international suppliers, while on export markets Italy faces intense competition from other countries such as Spain, Greece and Turkey.
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