Rotterdam—This year's Global Berry Congress promises to take another major step forward, offering delegates more insight into the berry category's future development than ever before.The challenge with any conference and networking event is to provide something new, interesting and insightful, and I'm confident we are going to achieve that goal with this year's Global Berry Congress, which returns to the World Trade Center in Rotterdam on 27-29 March. The challenge, in effect, is the same for the international berry business itself: following two decades of considerable success, with impressive sales growth and category expansion in markets old and new, the industry's suppliers, marketers and retailers are under continued pressure to identify more room for growth and then develop strategies to make that growth a reality.
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