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Package of the month: redesign (and Rename) by Design

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Byrne Dairy brings excitement to its products, and benefits with an increase in sales. Gone are the days of Vanilla, Chocolate Chip and Strawberry. Say hello to the days of Holy Cow, Gimme S'More and Razzle Dazzle ... if you want to move ice cream product, that is. And no one knows and understands the industry better man Byrne Dairy, Syracuse, N.Y. The Byrne family has been in the dairy business since 1933, and this family-owned and operated manufacturer and supplier of high-quality refrigerated andfrozen dairy products knows that to stay a leader means knowing your customers and meeting their ever-changing lifestyle needs.

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