Cryogenically frozen ice cream isn't brand new. In fact, the company that launched this distinct sub-category is celebrating its 20th birthday this year. But Dippin' Dots, Paducah, Ky., which ' launched in 1988, is now one of four companies that havea foothold in the market. Two companies, Dippin' Dots, and Mini Melts, Norwich, Conn., have for years been selling pelletized ice cream at high-volume on-prem-ise outlets in North America, and (for Mini-Melts) around the world. But more recently, the MolliCoolz Co., Stockton, Calif, and HP Hood, Lynnfield, Mass., have rolled out pelletized or beaded ice cream in the supermarket channel.
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