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Dietary schizophrenia, part 2: a peek into the shopping cart at FMI

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Many consumers are showing an increasing disinterest in functional, low-calorie and low-fat offerings. To be sure, there was a plethora of soy-based bars, milks and organic veggie burgers for the healthy and thin at the annual Food Marketing Institute show in Chicago recently, but they sat next to indulgent, full-fat ice cream and larger-portioned meals. And although there was much interest in the good-for-you categories, especially the muchtouted Quaker Propel vitamin-enriched energy drink, attendees were champing at the bit for Ben Jerry's ice cream and desserts from Sara Lee.

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