This book focuses on how to unleash creativity within an organization. It is not an academic approach to management, but it does show, through an actual case example, how innovation can spark superior performance.The authors provide specific approaches to development of an innovative culture and explain how that culture can seem routine. The reader is taken on a behind the scenes tour of IDEO, one of the world's leading product design firms IDEO has developed the Apple mouse, Polaroid's I-Zone instant camera and the Palm handheld device.
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