Growing Consumer Demand For Health-Centric And Functional Beverages In Australia

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Growing Consumer Demand For Health-Centric And Functional Beverages In Australia

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Health-centric or functional drinks that contain ingredients that promote health benefits have seen their popularity rise in Australia since the Covid-19 outbreak, as there is an elevated health-consciousness among consumers. The outperformance of fruit and vegetable juices as well as mineral waters and the subdued growth of carbonated drinks in the soft drink’s category over the medium term further illustrates the growing healthification of the Australian consumer. We highlight the recent launches of both Bobby and Vibe healthy soft drinks as consumers look to substitute their sugary soft drinks for healthier alternatives.

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《Asia Pacific food and drink insight》 |2023年第10期|10-13|共4页
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正文语种英语
中图分类食品工业;
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Growing Consumer Demand For Health-Centric And Functional Beverages In Australia

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