Online panel data quality: a sentiment analysis based on a deep learning approach

Ibtissam Y.; Abdallah A.; Mohamed H.

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Online panel data quality: a sentiment analysis based on a deep learning approach

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The rise of online access panels has profoundly changed the market research landscape. Often presented by their owners as very powerful tools, they nevertheless raise important scientific questions, particularly regarding the representativeness of the samples they produce and, consequently, the validity of the information they provide. In this paper, we present an innovative approach, based on deep learning and sentiment analysis techniques, to assess in real time the representativeness of an online panel sample. The idea is to measure the extent to which the opinions of an online panel converge with opinions on social networks. To validate the proposed method, we conducted a case study on the emerging discussion on coronavirus disease (COVID-19) vaccination. The results not only proved the representativeness of online panel sample, but also demonstrated the feasibility and effectiveness of our approach. © 2023, Institute of Advanced Engineering and Science. All rights reserved.

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来源
《IAES International Journal of Artificial Intelligence》 |2023年第3期|1468-1475|共8页
作者
Ibtissam Y.; Abdallah A.; Mohamed H.;
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作者单位

Department of Electronic, CCPS Laboratory, ENSAM, University of Hassan II;

LIST, Faculty of Science and Technology of Tangier, University Abdelmalek Essaadi;

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原文格式 PDF
正文语种英语
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Deep learning; Online panel; Representativeness; Sentiment analysis;

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Online panel data quality: a sentiment analysis based on a deep learning approach

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