Hot brands - but are they 'cool'?

RICHARD YARROW

首页> 外文期刊>MIM: Motor Industry Magazine >Hot brands - but are they 'cool'?

【24h】

Hot brands - but are they 'cool'?

机译：热门品牌-但是它们“酷”吗？

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

German carmakers - led by BMW-again dominate the premium auto sector in a survey of brand values. But to be 'cool' the badge to aim for is Aston Martin's. UK between January and August it sold 57,000 new cars while BMW sold 54,000 and Mercedes 40,000. Audi has a 5 per cent market share, up from 4.6 for the same period in 2008, while BMW has dropped from 5.1 per cent to 4.8. Audi is also well ahead of rivals right across Western Europe.

机译：再次以宝马为首的德国汽车制造商在品牌价值调查中占据了高档汽车领域的主导地位。但是要成为“酷”的目标徽章是阿斯顿·马丁的。英国在1月至8月之间售出了57,000辆新车，而BMW售出了54,000和Mercedes 40,000。奥迪拥有5％的市场份额，高于2008年同期的4.6％，而宝马从5.1％下降到了4.8％。奥迪在西欧的竞争对手中也遥遥领先。

著录项

来源
《MIM: Motor Industry Magazine》 |2009年第11期|共2页
作者
RICHARD YARROW;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类汽车工程;
关键词

相似文献

外文文献
中文文献
专利

1. Effect of a cooling gel on pain sensitivity and healing of hot-iron cattle brands [J] . Tucker C. B., Mintline E. M., Banuelos J., Journal of Animal Science . 2014,第12期

机译：冷却凝胶对热铁牛牌的疼痛敏感性和愈合的影响
2. Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands [J] . Correia Loureiro Sandra Maria, Jimenez-Barreto Jano, Romero Jaime Journal of retailing and consumer services . 2020,第Nova期

机译：通过感知奢侈品价值观提高品牌凉爽：奢侈时尚品牌的洞察力
3. 'Cool', Brands and 'Cool' Brands [J] . Harsh V. Verma International journal of Asian business and information management . 2014,第1期

机译：“酷”，品牌和“酷”品牌
4. DEVELOPMENT OF INVERTER AIR-COOLING HEAT PUMP SYSTEM WITH DOMESTIC HOT WATER: PART Ⅱ, PERFORMANCE ANALYSIS OF COOLING OPERATION WITH DOMESTIC HOT WATER OR DOMESTIC HOT WATER ONLY [C] . Shi Wenxing, Ma Jie, Chen Huajun, International Conference on Energy Conversion and Application (ICECA'2001) Vol.2; Jun 17-20, 2001; Wuhan . 2001

机译：国产热水变频空冷热泵系统的开发：第二部分，仅采用国产热水或国产热水进行制冷运行的性能分析
5. Comparison of the cooling effectiveness of superheated steam and hot air in internal turbine blade cooling. [D] . Pudupatty, Ramakrishnan Thiruvengadam. 1998

机译：涡轮内部叶片冷却中过热蒸汽和热空气的冷却效果比较。
6. Cool future fashion: Personal cooling as part of social adaptation to hotter climates [O] . Konrad Rykaczewski 2019

机译：凉爽的未来时尚：个人凉爽是社会适应炎热气候的一部分
7. Quantifying the brand equity of a luxury hotel resulting from a soft brand affiliation: “Zaffre resort”, a 5 star hotel in Quintana Roo, Mexico [O] . Freire Jennifer 2015

机译：量化由于软品牌隶属关系而产生的豪华酒店的品牌资产：墨西哥金塔纳罗奥州的五星级酒店“ Zaffre resort”
8. Auxiliary Cooling: Comparison of Air-Cooled versus Water-Cooled Vests in Hot-Dry and Hot-Wet Environments. [R] . Shapiro, Y., Pandolf, K. B., Sawka, M. N., 1982

机译：辅助冷却：热干和热湿环境中风冷与水冷背心的比较。

Hot brands - but are they 'cool'?

摘要

著录项

相似文献

相关主题

期刊订阅