...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>journal of information and organizational sciences >Effects of Customer Experience in Post-purchase Behavior: Evidence From Library Service in Vietnam
【24h】

Effects of Customer Experience in Post-purchase Behavior: Evidence From Library Service in Vietnam

机译：

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Vietnamese universities are progressing remarkably in the list of top universities in the world. In order to obtain this achievement, Vietnamese universities have focused on improving lecturers' capabilities, infrastructure, academic training and research quality... In the context of education in Vietnam, library service is an important factor which contributes to ranking index, attracts new enrollments and differentiates from other institutions. To find the best way to enhance students' post -purchase behaviours, the study examined students' experience factors that significantly affect post-purchase behaviours by proposing an analytical framework adopted from EXQ model. Data collected from 570 students studying in Vietnamese universities were analysed through structural equation modelling (SEM). The results show that post-purchase experience has a positive impact on students' satisfaction, loyalty and word of mouth. By emphasizing the role of student experience, this study provides valuable managerial implications and contributes to the literature by suggesting a new analytical framework for measuring customer experience and post-purchase customer behaviour in the library service.

著录项

相似文献

  • 外文文献
  • 中文文献
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号