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Green Profits

机译：绿色利润

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Indian corporate giants are rushing to cash in on the country's vast and mismanaged agricultural sector. TWO YEARS AGO, INDIAN corporate giant ITC set up a computer inside the modest, one-story brick house of wheat and soybean farmer Amar Singh Verma.Powered by rooftop solar panels and connected to the Internet by a satellite dish, the desktop links Verma and dozens of neighboring farmers to ITC-designed, Hindi-language Web pages that provide district-specific weather reports, the market price of soybeans and wheat and tips on modern growing methods. By following ITC's advice and using hybrid seeds, wider spacing between plants and better application of fertilizer, Verma dramatically increased his soybean yield on a two-and-a-half acre test plot by50 percent last year. "It was like magic," says Verma, the largest and most successful farmer in Siradi village in the central Indian state of Madhya Pradesh. This season he ates reaching out from the boardrooms of Mumbai and Kolkata to the fields of Madhya Pradesh and other states. ITC is hoping to increase farmers' yields so as to bolster its food processing and export operations; along the way the conglomerate hopes to push products ranging from tractors to hair oil to increasingly prosperous farmers. Telecom giant Bharti Group plans to market fruit and vegetables to the Middle East and Europe. Industrial behemoth Tata is now growing crops like mustard and grapes for export. And Mahindra, a car and tractor maker, began farming corn and grapes under contract this year for export to Europe.
机译：印度企业巨人正急忙从印度庞大而管理不善的农业部门中获利。两年前，印度企业巨头ITC在小麦和大豆农户Amar Singh Verma这座不起眼的单层砖房中建立了一台计算机，该计算机由屋顶太阳能电池板供电，并通过卫星天线连接到Internet，该桌面将Verma和ITC设计的印地语网页上有数十名邻近的农民，这些网页提供了特定地区的天气报告，大豆和小麦的市场价格以及现代种植方法的提示。通过遵循ITC的建议并使用杂种种子，植物间更宽的间隔和更好的肥料施用，Verma去年在两英亩半英亩的试验田上大大提高了大豆产量，提高了50％。 “就像魔术一样。”维玛说，他是印度中部邦中央邦西拉迪村最大最成功的农民。这个季节，他吃的东西从孟买和加尔各答的董事会伸向中央邦和其他州。 ITC希望增加农民的单产，以加强其食品加工和出口业务;在此过程中，该集团希望将产品从拖拉机到发油推向日益繁荣的农民。电信巨头巴蒂集团计划向中东和欧洲销售水果和蔬菜。工业巨兽塔塔（Tata）现在正在种植芥末和葡萄等农作物供出口。汽车和拖拉机制造商Mahindra今年开始根据合同种植玉米和葡萄，出口到欧洲。

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