Professional Decision-Making Thanks to Serious Information

Gudrun Klein

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Professional Decision-Making Thanks to Serious Information

机译：认真的信息，专业的决策能力

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Specialist magazines still remain the most important source of information for decision-makers. This was the outcome of the latest B2B decision-maker analysis 2013/2014 conducted by the German Association of Business Media, Berlin. The analysis showed that some 83 percent of professional decision-makers use specialist magazines. The reason given for this by the 7.6 million decision-makers questioned in Germany was that they view specialist media as credible, objective and serious. Printed specialist media also provided them with details of current key industry trends and background information. According to the survey, specialist media, supplemented by digital information, reach a total of 94 percent of the B2B core target group.

机译：专业杂志仍然是决策者最重要的信息来源。这是柏林德国商业媒体协会进行的最新B2B决策者分析的结果2013/2014。分析表明，约有83％的专业决策者使用专业杂志。 760万名德国决策者对此表示怀疑，原因是他们认为专业媒体是可信，客观和认真的。印刷专业媒体还为他们提供了当前主要行业趋势的详细信息和背景信息。根据调查，在数字媒体的辅助下，专业媒体达到了B2B核心目标群体的94％。

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《Kunststoffe international》 |2014年第10期|共1页
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Gudrun Klein;
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Professional Decision-Making Thanks to Serious Information

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