The NZ Horticulture Export Authority (HEA) recently commissioned two workshops provided by brand strategists Brian R. Richards Ltd (BRR) on the subject "Capturing value for horticultural produce on the world stage". The workshops took place in Auckland and Nelson in early November and hit the mark for the 50 people who attended. The impetus for the workshops came from HEA's desire for industry groups to realise their potential and extract greater value from future export efforts.
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机译：新西兰园艺出口管理局（HEA）最近委托品牌策略师Brian R. Richards Ltd（BRR）提供了两个研讨会，主题为“为世界舞台上的园艺产品获取价值”。研讨会于11月初在奥克兰和尼尔森举行，参加的50人达到了顶峰。研讨会的推动力来自于HEA希望行业集团实现其潜力并从未来的出口努力中获取更大的价值。
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