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AMBITIOUS UK EXPANSION

机译:宏伟的英国扩张

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摘要

The expansion plans of the TCM forklift brand across UK markets has been outlined at a conference attended by its UK dealers, during which it also announced its intentions to exhibit at IMHX 2016. TCM is the dealer-driven brand within the UniCarrier group, designed to offer localised service and support with reach-back into a global organisation for access to world-class resources and technology. It had been announced last autumn that the TCM brand was to disappear under the UniCarrier umbrella, but a strong enthusiasm from within the group's dealer network led to a change of strategy. The TCM brand has now been repositioned as one which its dealer network can sell. The UK will be the first territory to reintroduce the TCM name, its Pamplona-built forklift range painted silver to reflect its Nissan heritage. Other European territories will follow in due course.
机译:TCM叉车品牌在英国市场的扩张计划已在其英国经销商出席的会议上进行了概述,在会议期间,TCM叉车还宣布了打算在IMHX 2016上展出的产品。TCM是UniCarrier集团内经销商主导的品牌,旨在提供本地化服务和支持,并覆盖全球组织,以获取世界一流的资源和技术。去年秋天已经宣布,TCM品牌将在UniCarrier的保护下消失,但是该集团经销商网络内部的强烈热情导致了战略的改变。现在,TCM品牌已重新定位为其经销商网络可以销售的品牌。英国将是第一个重新引入TCM名称的地区,其潘普洛纳(Pamplona)建造的叉车系列漆成银色,以反映其日产的遗产。其他欧洲地区也将适时跟进。

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