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Making outreach work

机译：推广工作

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The word "outreach" can mean many things. On one level, it is simply a way of getting a message out, and it often conjures up the image of a scientist speaking to the public about his or her research. Increasingly, though, outreach is about more than just public relations or science communication; it is also about raising the aspirations of secondary-school children and widening participation in higher education. This type of outreach is becoming increasingly important, especially in England, where universities that wish to charge the maximum tuition fee of 9000 per year must demonstrate a commitment to improving access for students who are under-represented in higher education. In the light of these developments, it is no longer sufficient for schoolchildren to visit a department and have an enjoyable time; instead, people involved in planning activities will have to prove that, thanks to their intervention, awareness has been raised and interest widened. The result is that increasing numbers of researchers will be asked to make outreach activities part of their careers.
机译：“外展”一词可能含义很多。在一个层面上，它只是一种传达信息的方式，并且常常让人联想到科学家在公众面前谈论他或她的研究的形象。但是，越来越多的外展活动不仅仅是公共关系或科学传播;它还涉及提高中学生的愿望并扩大对高等教育的参与。这种类型的外联活动变得越来越重要，尤其是在英格兰，那里的大学希望收取每年9000的最高学费，必须表现出对改善高等教育中代表性不足的学生的入学率的承诺。鉴于这些事态发展，小学生上门拜访并度过愉快的时光已不再足够;相反，参与计划活动的人们将不得不证明，由于他们的干预，人们的意识得到了提高，兴趣得到了扩大。结果是，将要求越来越多的研究人员将外展活动纳入其职业生涯。

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