The emerging growth of the sharing economy demonstrates the need to understandthe factors driving this growth and the business models and practices of sharingeconomy service (SES) companies. Using case vignettes as the research method, thisarticle analyzes the operations of a large number of these companies and presentsa set of building blocks that are useful for generating the business models of SEScompanies. An examination of the successes and failures in the practices of SEScompanies provides a number of managerial recommendations.
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