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Hizbullah's Culture Wars -- Understanding Hizbullah through Social Movement Theory and Its Media Usage

机译：真主党的文化战争 - 通过社会运动理论理解真主党及其媒体运用

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This thesis uses social movement theory to examine how Hizbullah frames its message to its various target audiences. The growth and influence of different Hizbullah media over the past two decades suggest that Hizbullah has been successful in shaping a popular message, both inside Lebanon and in the larger Arab world. Hizbullah's successful media campaign has paralleled its growth as perhaps the single most important political party in Lebanon today. The 'terrorist' frame that the U.S. Government applies to Hizbullah appears inconsistent with the broad political, economic, social, and media work of this largely Shi'a organization. The author compares message framing between Al- Manar, Hizbullah's flagship media, and Al-Jazeera on the same set of stories from the 2006 Lebanon war and the 2008 Gaza war. This exercise will show how the internal framing of issues by Hizbullah compares with the framing of the leading Arabic media source today. The results show that Al-Manar frames its message largely in polarizing 'hero-victim' terms, while Al-Jazeera is far more factual and professional in its presentation of the same stories. Using heroic types of frames has both benefits and disadvantages for Hizbullah's information strategy.

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