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首页> 美国政府科技报告 >Navy Survey on Reenlistment and Quality of Service: Using Choice- Based Conjoint to Quantify Relative Preferences for Pay and Nonpay Aspects of Naval Service
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Navy Survey on Reenlistment and Quality of Service: Using Choice- Based Conjoint to Quantify Relative Preferences for Pay and Nonpay Aspects of Naval Service

机译：海军对重新登记和服务质量的调查：使用基于选择的联合来量化海军服务支付和非支付方面的相对偏好

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The primary tasking for this project was to develop a choice-based conjoint (CBC) model of Sailors preferences for reenlistment incentives and quality-of-service factors to learn more about how compensation-based reenlistment incentives compare with non-compensation factors in influencing reenlistment decisions. In response to this tasking, we designed the Navy Survey on Reenlistment and Quality of Service (NSRQOS), and sent it to approximately 9, 000 first-term Sailors. The survey results indicate that, even with several measures of pay included in the survey, non-pay factors play a substantial role in guiding Sailors' reenlistment intentions. The secondary tasking was to demonstrate how CBC survey data and models can be used to analyze personnel issues. Based on a review of the relevant literature, we concluded that CBC surveys are most appropriate for short-term applications in which the decisions of interest are made on the basis of competitive differences between a few well- known attributes. Therefore, the best Navy personnel applications of the CBC methodology would be analyses of proposed policies that entail well defined tradeoffs between a few characteristics. Furthermore, use of CBC results should focus on the relative effects of different characteristics; results should not focus on absolute changes in predicted reenlistment rates or program participation rates.

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