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MicroVision Who Analysis. US Army Recruiting Command. Custom MicroVision Profile Analysis

机译：microVision谁分析。美国陆军招募司令部。自定义microVision配置文件分析

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To expand on US Army Recruiting Command's ten years of experience with the Claritas Micro Vision Market Segmentation System (MV50), Army Accessions Command commissioned Claritas to compare and contrast the household lifestyle segments that produce Non-Prior Service Regular Army recruits (NPS-RA) , NPS US Army Reserve recruits (NPS-USAR), ROTC cadets, and West Point (USMA) cadets. MicroVision uses demographics, including socioeconomic and housing data, and aggregated consumer demand data at the ZlP+4 level to classify every U.S. household into one of 50 unique market segments. Each market segment consists of households that share similar interests, purchasing patterns, financial behavior, and demand for products and services. Each population has a unique distribution of the applicant households across the 50 Micro Vision Segments. These segment distributions, or profiles, offer a means of comparison. The relative correlation of the segment profiles of each group to the other indicate that of the four populations, the NPS-RA and NPS-USAR profiles are most similar to one another, while the ROTC and USMA profiles are also very similar to one another. The negative correlation of the profiles across all four populations indicates dissimilarity. The study also describes demographics, educational attainment, leisure behavior, and media usage similarities and differences across the four populations.

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