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Performing a successful audience analysis: How to improve your proposal-writing skills

机译：进行成功的受众分析：如何提高您的提案撰写技巧

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Proposal teams conduct an audience analysis in much the same way as they write proposals: they search for characteristics (features) and attempt to conform to such characteristics (benefits). For example, based on experience, the proposal team knows that a specific proposal review board has short attention spans and is graphics-oriented. The team also knows that the evaluators will have to score more than thirty proposals in one weekend. Based on these characteristics, the team decides to use more photos and less text and establish many heads and subheads. The team then begins to write the proposal.

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作者
Ramos, O;
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年度 1992
页码 1-13
总页数 13
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
EDB/990100;

机译：EDB / 990100;

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Performing a successful audience analysis: How to improve your proposal-writing skills

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