Communicating with the public about risk

机译：与公众沟通风险

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摘要

Risk communication is a growing specialty field in communication that draws from well-established principles of sociology and psychology. It is a new way to communicate with potentially hostile audiences about sensitive environmental, safety, and health issues they face. This paper explains the most important principles of risk communication and discusses audience analyses, perceptions of risk (outrage factors), and risk comparisons. These principles are applied to a risk communication issue in Malhuevo, a fictitious Arizona community.

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作者
Wade, C R; Molony, ST; Durbin, ME; Klein, SH; Wahl, LE;
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年度 1992
页码 1-11
总页数 11
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
EDB/290300; EDB/290202; EDB/290600;

机译：EDB / 290300; EDB / 290202; EDB / 290600;

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Communicating with the public about risk

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