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Consumer-Behavorial Analysis of Alternate-Energy Adoption: The Case of Geothermal Energy in New Mexico. Final Report, 6/1/80-8/1/81

机译：替代能源采用的消费者行为分析：新墨西哥州的地热能案例。最终报告，6/1 / 80-8 / 1/81

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The overall objectives of the research described here are the determination of the market penetration prospects of geothermal energy in New Mexico and the identification of the key determinants of geothermal adoption by prospective consumers. The resources considered are intermediate temperature (65 exp 0 C less than or equal to T less than or equal to 150 exp 0 C) hydrothermal resources, and the applications examined are direct (non-electric) uses. In order to achieve the overall research objectives, four specific work tasks were undertaken: the design of a marketing research instrument for investigating prospects for the market penetration of geothermal energy; the implementation of the marketing research instrument through a pilot study of adoption behavior of prospective consumers of geothermal energy in the state of New Mexico; the identification and evaluation of market considerations which will affect the commercialization of direct geothermal applications within the state; and the design of a comprehensive marketing program to maximize the commercialization of geothermal energy in New Mexico. (ERA citation 08:043661)

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作者
McDevitt, P.; Pratt, E.; Michie, D.;
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年度 1981
页码 p.1-161
总页数 161
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
New Mexico; Marketing Research; Geothermal Energy; Implementation; Commercialization; Prices;

机译：新墨西哥州;市场研究;地热能;实施;商业化;价格;

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Consumer-Behavorial Analysis of Alternate-Energy Adoption: The Case of Geothermal Energy in New Mexico. Final Report, 6/1/80-8/1/81

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