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Marketing of Floricultural Products in the United States: An Annotated Bibliography

机译:美国花卉产品的营销:带注释的参考书目

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摘要

The bibliography is intended to provide persons interested in the marketing of floricultural products with an annotated listing of current and available publications and resources. The bibliography focuses on works that deal with the statistics of production and sales, costs, economics, marketing channels, consumer demand, advertising, merchandising, procurement, market structure, pricing, and consumer profiles of primarily cut flowers and secondarily other floriculturally related products. The annotations are an attempt to give an idea of the contents of the publication and are not to be construed as either a positive or negative recommendation.

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