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Great Lakes Port Range: Network Marketing Strategies for International Cargoes

机译：大湖港口范围：国际货物的网络营销策略

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The Great Lakes Region has not fully developed its potential for international markets via the Saint Lawrence Seaway. The report documents the finding of a research project which focused on the network marketing aspects of this problem. It contains analyses of (1) the cargo market; (2) Great Lakes Range transportation; (3) Great Lakes port marketing strategies. Recommendations are provided for a marketing plan and strategy for the Great Lakes Cargo Marketing Corporation, a non-profit corporation organized in 1982 by the Great Lakes Commission and several port authorities to enhance Great Lakes Commerce. (Copyright (c) the Ohio State University 1985.)

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作者
Weiant, W. S.;
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年度 1984
页码 1-81
总页数 81
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
Marketing; Seaports; Cargo transportation; International trade; Commerce; Cargo ships; Market research; Waterway transportation; Saint Lawrence Seaway;

机译：市场营销;海港;货物运输;国际贸易;商业;货船;市场调查;水路运输;圣劳伦斯海道;

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Great Lakes Port Range: Network Marketing Strategies for International Cargoes

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