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Buzzed Driving is Drunk Driving. Qualitative Advertising Research Report

机译：嗡嗡的驾驶是醉酒驾驶。定性广告研究报告

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In 2009, nearly 11,000 people died in highway crashes involving a driver or a motorcycle operator with a blood alcohol concentration (BAC) of .08 or higher. Thousands more were injured. Since its debut more than 20 years ago, the Ad Council's 'Friends Don't Let Friends Drive Drunk' campaign has played a significant role in improving the safety of our roads. In large part due to the PSA campaign, more than two-thirds of Americans (68%) say they have tried to stop someone from driving impaired. Alcohol-related crashes dropped dramatically, reaching a low point in the late 1990s. In conjunction with stepped-up law enforcement, this long-running PSA campaign had changed the social norm. 'One for the road' was transformed into 'Friends don't let friends drive drunk.' It has been one of the Ad Council's most well-known and successful campaigns.

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年度 2011
页码 1-40
总页数 40
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
Drunk driving ; Alcohol related crashes ; Media campaigns ; Alcohol impaired driving ; Fatalities ; Motor vehicle accidents ; Blood alcohol concentration ; Driver intoxication ; Traffic safety ; Law enforcement;

机译：酒后驾车;与酒精有关的车祸;媒体宣传;酒精驾驶;致命;机动车事故;血液酒精浓度;驾驶员中毒;交通安全;执法;

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专利

1. Profile of a drunk driver and risk factors for drunk driving. Findings in roadside testing in the province of Uusimaa in Finland 1990-2008 [J] . PortmanM., Penttil?A., HaukkaJ., Forensic science international . 2013,第1a3期

机译：酒后驾车者简介和酒后驾车风险因素。 1990-2008年在芬兰乌西马省的路边测试结果
2. Hospitalization and mortality succeeding drunk driving and risky driving. [J] . Karlsson G, Halldin J, Leifman A, Alcohol and alcoholism: international journal of the Medical Council on Alcoholism . 2003,第3期

机译：酒后驾驶和危险驾驶之后的住院和死亡率。
3. Association between self-reports of being high and perceptions about the safety of drugged and drunk driving [J] . Allen Jane A., Davis Kevin C., Duke Jennifer C., Health education research . 2016,第4期

机译：高自我报告与对毒品和醉酒驾驶安全性的看法之间的关联
4. Listening and its effect on drivers. The effect of not paying attention while driving. (First Report) [C] . Makoto Hirai Society of Automotive Engineers of Japan Annual Congress . 2006

机译：倾听及其对司机的影响。驾驶时不关注的效果。（第一次报告）
5. The impacts of cataracts and cataract surgery on visual function and self-reported driving. [D] . Li, Wenchen. 2006

机译：白内障和白内障手术对视觉功能和自我报告的驾驶的影响。
6. Impacting on drunk driving. [O] . T J Delaney Jr 1985

机译：影响酒后驾驶。
7. The 2006 National Labor Day Impaired Driving Enforcement Crackdown: Drunk Driving. Over Limit. Under Arrest [O] . Mark G. Solomon, James H. Hedlund, Emily R. Haire, 2008

机译：2006年全国劳动节受损的驾驶执法镇压：醉酒驾驶。超限。被捕
8. 2006 National Labor Day Impaired Driving Enforcement Crackdown: Drunk Driving. Over the Limit. Under Arrest [R] . 2008

机译：2006年全国劳动节受损驾驶执法打击：醉酒驾驶。超过限制。被捕

Buzzed Driving is Drunk Driving. Qualitative Advertising Research Report

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