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Introduction to Strategic Planning. Management and Planning Series

机译:战略规划简介。管理与规划系列

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摘要

This publication introduces you to strategic planning. Such a plan will help you to: Take advantage of your company's strengths. Eliminate or reduce your company's weaknesses. Capitalize on opportunities and emerging trends. Take defensive steps to reduce threats facing your business. Bring together all your company's resources, and direct them toward specific goals in areas such as sales growth, profit, productivity and service. Prioritize and document all the goals your company wants to accomplish over the next three to five years. Allocate resources and assign responsibilities.

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