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Competition When Consumers Value Firm Scope; Economic Analysis Group Paper

机译:消费者重视企业范围的竞争;经济分析小组论文

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The author models multimarket competition when consumers value firm scope across markets. Such competition is surprisingly common consumers in many industries prefer firms that operate in more geographic and/or product markets. He shows that these preferences permit firms of differing scopes to coexist in equilibrium. Within markets, firms of greater scope have higher prices and market shares. He turns to the commercial banking industry for the empirical implementation. Structural estimation of the model firmly supports the assumptions on consumer preferences, and empirical predictions specific to the model hold in the data. The results suggest that theoretical model is empirically relevant.

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