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Current Issues in Economics of Food Markets: Consolidated Markets, Brand Competition, and Orange Juice Prices

机译：当前食品市场经济问题：综合市场，品牌竞争和橙汁价格

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This paper examines how consolidation in the marketing system affects prices for orange juice. The authors isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices.

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作者
Binkley, J.; Canning, P.; Dooley, R.;
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年度 2002
页码 p.1-12
总页数 12
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
Marketing; Prices; Competition;

机译：市场营销，价格，竞争;

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Current Issues in Economics of Food Markets: Consolidated Markets, Brand Competition, and Orange Juice Prices

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