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Marketing Violent Entertainment to Children: A Six-Month Follow-Up Review of Industry Practices in the Motion Picture, Music Recording and Electronic Game Industries;Report to Congress

机译:营销儿童暴力娱乐:对电影,音乐唱片和电子游戏产业行业实践进行为期六个月的跟进审查;向国会提交报告

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In January 2001, the Senate Commerce Committee requested that the Federal Trade Commission prepare a report following up on its September 2000 Report, 'Marketing Violent Entertainment to Children: A Review of Self-Regulation and Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries'. The earlier Report concluded that the pervasive and aggressive marketing of violent movies, music, and electronic games to children undermines the credibility of the entertainment media industries' parental advisory ratings and labels and frustrates parents' attempts to make informed decisions about their children's exposure to violent content. The Commerce Committee asked the Commission to focus its review on two of the issues examined in the September 2000 Report: (1) whether the entertainment media industries continue to advertise violent R-rated movies, explicit-content labeled music, and M-rated electronic games in popular teen media, and (2) whether the entertainment media are including rating information in their advertising. This review answers those two questions. The Commission's review indicates that the entertainment media industry has made some progress both in limiting advertising in certain popular teen media and in providing rating information in advertising. The industry must make a greater effort, however, if it is to meet the suggestions for improvement included in the Commission's Report as well as its own promises for reform.

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