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Improving Consumer Outreach When the First-Class Stamp Rate Changes

机译:当头等邮票汇率发生变化时,改善消费者外展活动

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Change in First-Class stamp rates places burdens on the mailing public and the Postal Service. New denomination stamps must be available for purchase as well as make-up stamps or stamps in the denomination of the difference between the old and new rates. Unlike major mailers, which are well aware of the rate change and which use permits and metering for most postage, consumers are often unprepared for changes in the rates for single piece letter and card mail. Post offices experience long lines and frustrated customers as consumers purchase make-up stamps to go with their existing supply of stamps, and purchase stamps in the new denomination. Regardless of the efforts made by the Postal Service, many consumers are inconvenienced and often are unnecessarily resentful of the rate change. The rate change, however, offers the Postal Service opportunities to improve both the process of the transition and its public image.

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